fbpx

There are some people who can afford multiple sessions per week with a fitness professional, and there are also specialist athletes who will benefit from hiring a personal trainer on a regular basis. But what about the average Joe?

If you are looking for general fitness results, and by this I mean, fat loss, muscle tone and muscle gain from an overall health or aesthetics perspective, you may be thinking: I need a personal trainer! But do you, really?

If the above applies to you and you are looking for a personal trainer, yes, you will benefit from a session a week as you will be able to glean knowledge from your coach. But, personal trainers can only lead you to the water; it is you that must drink.

The mind-set that you must possess if you are going to attempt any fitness achievement is to be committed to a healthy lifestyle. This means planning for the foreseeable future when it comes to diet and exercise, and acting on your plan. In my opinion, a personal trainer has very limited control over a client, no matter how much they desire those fitness results.

I actually don’t do personal training anymore for several reasons. The main reason is that I felt 90% of the time that I could not offer my clients value for money.

This was a moral dilemma on my part that I struggled with. It wasn’t because I was no good at training, and it wasn’t that the advice that I was passing on in the training sessions was bad or wrong. It was the fact that the client was paying me £25 – £30 per hour and only working towards their fitness goals in the hour that they spent with me.

There are 168 hours in a week, and, based on a 1-hour session per week personal training regime, that leaves 167 hours where the client is responsible for their own actions.

So when my clients were giving me hundreds of £££ to train them and not following my advice in the time they were responsible for their actions, I felt that they were wasting their money. I pride myself on customer satisfaction, and, as an honest guy, I don’t like the thought of earning the amount of money I was earning in such way.

The bottom line with any fitness or fat loss goal is the trainer’s (‘you’ in this case) reason for wanting to achieve real results. This reason needs to be a good one. After finding a reason, it then boils down to consistent training and correct diet over a sustained period of time.

It is never easy, and personal trainers are often seen as a “magic bullet” to fitness success.

This is why I chose to write fitness books and exercise routines instead. These are very inexpensive methods of learning compared to personal training sessions; and, in my opinion, they are a lot more valuable.

This is a win-win situation and I feel a lot more comfortable with this format. If someone buys one of my training books and follows the advice, I know that they will get results. They spend less than £5 for information that has the potential to change their life, and I’m sitting at the end of the email should they get stuck or have any questions.

I’m happy that my customer gets fitness results and they are happy from a financial point of view as well as a health point of view.

On the other hand, if someone sees one of my books, buys it, reads it but doesn’t act on it, they have not lost a great deal financially and I don’t even have to know that they didn’t follow the plan. This is a massive shame and I like to think that most people who buy my books actually follow the advice to the letter. But I am an eternal optimist 🙂

  • If you don’t know what to eat
  • If you don’t know where to start with exercises
  • If you don’t know what exercises to do
  • If you don’t know when to do your exercises
  • If you struggle to get motivated

Among other things, the above are the subjects covered in my books. Everything that you need to know to lose weight is available in all of my books and programs. And remember that if there is anything that you are unsure about, I can be contacted via email.

Good luck, and I hope to hear of your fitness success. It would be great to be a part of it!

All the best,

Jim